Sport sponsorship to shift from crypto to other technologies: GlobalData
Major sports are still keen to partner with technology brands despite last year’s collapse of cryptocurrencies according to new research by GlobalData.
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Changes to AFL’s commercial team as Gilbert takes new sustainability role
The AFL has made changes to its commercial team with Rosanna Butler promoted to head of partnerships and the former sponsorship head, Jo Gilbert, taking on a new role leading sustainability strategy.
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Kyrgios backs sugar-free Australian-made soft drink
Polarising tennis star, Nick Kyrgios has become an owner of the new Australian-made sugar-free soft drink ALIVE.
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Dolphins add another foundation partner as season opener approaches
The Dolphins newcomer NRL club has signed technology platform OK2PLAY? as an additional founding partner.
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Bonsoy renews and expands WSL deal to include Bells Beach
The World Surf League has renewed foods and plant-based milk brand Bonsoy as a key sponsor of the professional surfing series.
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Ladbrokes renews support of greyhound racing in NSW
Ladbrokes has stuck a significant deal with greyhound racing in NSW which will see the wagering brand continue to partner the iconic Wentworth Park track on the edge of Sydney’s CBD.
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New Brisbane Lions deal to re-establish Caltex logo in Australia
The AFL’s Brisbane Lions have signed Caltex as a new co-major sponsor in a deal designed to re-establish the brand in Australia.
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Key renewal for Sydney FC as Smeg inks for two more years
Appliance manufacturer Smeg has renewed its sponsorship of the A-League’s Sydney FC for an additional two years.
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A-League clubs report feeling sponsor-burn from pitch invasion
Sponsorship News understands the fallout from the Melbourne Victory/Melbourne City pitch invasion last month is having a direct impact on discussions with potential sponsors.
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Boost Mobile remains committed to the World Surf League
Boost Mobile has renewed its sponsorship of the World Surf League to remain its telecommunication partner for 2023.
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