Stadium pourage is very important to Asahi Beverages as the company continues to seek further opportunities to get its drinks to consumers, according to Scott Templeton, group head of commercial partnerships.
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Nine arts organisations will benefit from a new Queensland government initiative dubbed the Strategic Partnerships Fund.
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AFL club, the Sydney Swans have seen a 36.84% upsurge in sponsorship during 2022, its grand final year, to post receipts of $20.8 million.
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Sponsorship News will take a short break over Christmas. For a recap, we'll leave you with a list of the most read articles from 2022.
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The NRL has a new automotive sponsor after signing Kia Australia as a major partner.
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Great Southern Bank has released a new content series to leverage its Brisbane Heat BBL sponsorship with the campaign already its best performing organic video, tripling the views for its next-best performer.
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With the year closing, a good friend of Sponsorship News, Adam Hodge from Gemba, has provided us with a twelve-days-of-Christmas list of topics that garnered the attention of the agency’s clients over the year.
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The AFL’s North Melbourne Kangaroos have posted a 28.5% increase in revenue for FY22 despite a dip in underlying profit of 31.5% to $685,000.
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Stanley Black & Decker has switched the brand it will promote through the Supercars series with DeWalt to replace Irwin Tools as the major partner of Team 18.
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V Energy has become a major partner of the Adelaide Strikers BBL franchise with an activation planned for new year’s eve to be a key part of the deal.
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