Brydens targets women through expanded deals and grassroots focus
Brydens Lawyers has ramped up its women’s sport sponsorship program recognising the influence women play in family legal decisions.
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Seiko and bp renew as home automator Merlin joins Supercars
The Supercars Series has made some solid commercial announcements this week with two key renewals and a new partner joining the sponsorship roster.
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Nib's long-term sponsorship strategy is carefully targeted
Insurer nib has a sponsorship strategy that favours long-term partnerships supporting growth through its work in the community and on sustainability, according to the CEO of its Residents Health Insurance business, Ed Close.
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Souths achieve record-breaking revenue from sponsorship and gate takings
The South Sydney Rabbitohs NRL club posted a $2.5 million profit last season, in a year that saw its sponsorship reach a significant milestone.
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Storm Group feeling benefits of fully-integrated teams across NRL/netball franchises
The Melbourne Storm Group, which operates the Melbourne Storm NRL franchise and the Sunshine Coast Lightning Super Netball team, is gaining both internal and external benefits after the full integration of marketing and commercial operations.
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Bulldogs sponsor relinquishes valuable jersey branding
Long-time Bulldogs sponsor M&J Chickens has renewed its backing of the NRL club but will no longer see its logo featured on the team jersey.
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RSEA Safety remains a Saint for four more years
RSEA Safety has renewed its sponsorship of the St Kilda Saints for a further four years.
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Rio Tinto expands Queensland Rugy Union partnership
Rio Tinto has renewed its sponsorship of the Queensland Rugy Union which leverages the organisation’s Future Indigenous Leaders Program (FILP) and the Queensland Reds indigenous round fixture.
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Billbergia renews Sydney FC women’s and junior academy sponsorship
Property developer Billbergia has renewed its sponsorship of Sydney FC and will continue to back its men’s and women’s squads as part of the new deal.
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