Darrell Lea sponsors South Sydney mascot Reggie Rabbit
Iconic Australian confectioner Darrell Lea has joined the South Sydney Rabbitohs as a sponsor and will leverage the NRL club’s popular Reggie Rabbit mascot.
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Pandemic concerns have passed according to latest ESA member survey
Environmental, social, and governance (ESG), sustainability and partnerships with purpose are the top sponsorship trends for 2023 according to members of the European Sponsorship Association (ESA).
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SailGP experiences spike in local and global sponsor interest as it heads to Sydney
SailGP’s Australian office tells Sponsorship News there has been a ”massive spike” in sponsor interest ahead of the second event of the year in Sydney over February 18-19.
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AAMI expands SANFL deal to include women’s competition
Insurance brand AAMI has expanded its sponsorship of the South Australian National Football League (SANFL) to support the senior women’s squad.
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Scorchers’ principal partner deal evolves to focus on CSR
Perth Scorchers renewal will have more corporate social responsibility (CSR) elements according to property developer Peet.
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Primo seeks deep community connections through new Collingwood Super Netball deal
After returning to topflight sports sponsorship last year Primo Smallgoods has added the Collingwood Super Netball franchise to its portfolio.
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Shaw and Partners renew Erebus Supercars deal
Prolific sports backer Shaw and Partners has renewed its major sponsorship of the Erebus Motorsport team.
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Flip Insurance enters first sport sponsorship with obstacle course series
Insurer Flip Insurance has made its first significant sport sponsorship signing on as a partner to Spartan Australia and NZ and Tough Mudder Australia.
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Tapping into a fan’s passion is why we sponsor: MATE
The ability to tap into fan passion is why MATE is a massive believer in sport sponsorships, according to co-CEO Mark Fazio.
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