Cairns Taipans major sponsor Central Queensland University says it was not consulted on the NBL club’s decision not to wear a themed jersey in the competition’s pride round last week.
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Experienced sports marketer and former AFL player Craig Kelly has become the new CEO of the Collingwood AFL club.
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The Sydney Swans AFL club has renewed its partnership with the NSW government and will continue to take part in the GambleAware and Reclaim the Game initiatives.
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Australia cricket captain Pat Cummins has told media he was not involved in Cricket Australia major partner Alinta Energy’s decision to end its support.
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Virgin Australia has expanded its sponsorship program by signing a major deal with the Adelaide Fringe Festival.
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Communication specialist Pivotel has become a partner of Supercars team Dick Johnson Racing (DJR).
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Utility and relevance are core to the success of paint brand Dulux’s sponsorship of Surf Life Saving Australia according to specialist consultant Adam Hodge.
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The South Sydney Rabbitohs NRL club has secured VSP Security Wholesale as its training apparel partner.
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UK-based sports marketing agency Two Circle has set up shop in Australia through the acquisition of digital technology company Codeware from Melbourne.
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