Coca-Cola’s AFL partnership ends after 30 years
Coca-Cola will no longer sponsor the Australian Football League after ending a sponsorship of more than 30 years.
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Bulldogs sign new training kit partner
The Bulldogs NRL club has signed Jay Productions & Events as its training category partner.
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Commonwealth Bank expands women’s sport sponsorships with World Cup deal
The Commonwealth Bank has become the first local sponsor of the upcoming FIFA Women’s World Cup.
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GoDaddy launches new campaign to leverage expiring AOC deal
Global domain name registrar and website host, GoDaddy has launched a new campaign that leverages its sponsorship of the Australian Olympic Committee (AOC).
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Daily Mail investigation sees Australian company’s Fulham deal terminated
An investigation by the Daily Mail Australia has seen English Premier League (EPL) club Fulham FC terminate a recently inked sponsorship with a local company.
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Gold Coast to host annual Pan Pacific Masters Games as part of three-year trial
A successful hosting of the Pan Pacific Masters Games (PPMG) which wrapped up last week will see the 10-day, multi-sport event become an annual fixture as part of a three-year trial.
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Village Roadshow Theme Parks exits marathon naming rights
Village Roadshow Theme Parks has ended its naming rights sponsorship of the Gold Coast Marathon.
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Tennis Australia and Nine Network extend landmark broadcast deal
Tennis Australia and the Nine Network have renewed their broadcast partnership for five years.
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Nivea Men backs A-League’s E-League
The A-League’s E-League will be sponsored by Nivea Men for the 2023 competition in a new one-year deal.
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Brumbies extend member sponsor asset for two years
Super Rugby’s ACT Brumbies have re-signed Allhomes as its member partner for the next two years.
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