Cricket Australia posts a $5.1 deficit but optimistic on FY23
Cricket Australia (CA) has posted a $5.1 million deficit for the financial year ending June 30 with revenue decreasing 1.5% to $392 million on the previous period.
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Dropbox in first Australian sponsorship deal
File hosting service Dropbox has signed its first Australian sport sponsorship to become a platinum partner of the South Sydney Rabbitohs NRL club.
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Brisbane Bullets get caffeine injection from the Coffee Club
Cafe franchise the Coffee Club will be seen on the back of the Brisbane Bullets jersey throughout the new NBL season after a freshly brewed deal.
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Cricket Australia launches next stage of NFT strategy
Cricket Australia has announced details of the next part of its non-fungible token (NFT) strategy which will include a new platform dubbed CricRush.
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Video and AI company Pixellot first with Football NSW
Video analysis solutions provider Pixellot has signed its first Australian sporting sponsorship with Football NSW.
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Emerging Saints players benefit from Moorabbin Airport extension
AFL team St Kilda’s academy participants will benefit from a two-year extension on its sponsorship from Moorabbin Airport.
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Metaverse providing a comfortable and safe place for 80% of consumers
A study released by Momentum Worldwide has discovered that 80% of people feel more comfortable and engaged in the metaverse compared to the real world.
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Perth Festival back in the market as Chevron exits 18-year sponsorship
Global resources company, Chevron, will end its association with the Perth Festival after next year’s event, which will run from February 10 to March 5, and the event is already back in market seeking a replacement for 2024 and beyond.
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Comwire IT extends Adelaide United sponsorship for three years
South Australian IT service provider, Comwire IT has upped its commitment to Adelaide United’ A-Leagues club until the end of the 2024/2025 season to now include the women’s team.
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Australia Turf Club renews TAB Everest deal as Matt Tripp re-enters wagering
The Australian Turf Club (ATC) has renewed wagering operator TAB as the naming rights sponsor of its marque racing event, the Everest.
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