Esport specialist SquadFalse9 (SF9) has partnered Western United to help expand the A-League team’s digital footprint and recruit players to represent it in the 2023 E-League season.
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Skyy Vodka has made a comeback to top-flight sports sponsorship through a new multifaceted deal with the Australian SailGP team.
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Fast food restaurant chain KFC has renewed its Cricket Australia sponsorship for a further three seasons taking the brand’s relationship with the sport into its third decade.
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The Sydney Roosters NRL club has renewed its partnership with business services provider MyHR.
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The GWS Giants AFL club has renewed its partnership with the ACT government and will continue to play matches in the capital city until at least 2032.
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Mini Australia has released details of the campaign leveraging its sponsorship of Sydney WorldPride 2023.
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UK-based sports marketing, events and consultancy group Performance54 has set up shop in Australia and appointed experienced sports executive Nick Haslam as local managing director.
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Surf Lifesaving has targeted becoming the preferred coastal sport in New South Wales by 2025 after announcing a new strategic plan.
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The Melbourne Demons AFL club saw its revenue increase by almost 28% to $54.9 million in the financial year ending October 31, 2022.
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The Melbourne Victory A-League club has signed with locally-based firm Asta to see it become the team’s IT services partner for the next three seasons.
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