KFC extends Port Adelaide deal to decade
Port Adelaide Football Club has extended its co-major partnership with KFC for five years which takes the relationship out to 10 years.
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SunRice tasks agency Faction to target multicultural market
SunRice has launched a multicultural community marketing program using experiential agency Faction.
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Ingenia Holiday Parks accommodate North Queensland Cowboys fans in new sponsorship
The NRL’s North Queensland Cowboys have secured a multi-year partnership with Ingenia Holiday Parks through to October 2027.
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HART extends naming rights to Netball Queensland Premier League
Netball Queensland has extended naming rights deal with HART Sport by four years.
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SC Technology Group imprints commitment to Geelong Cats in long-term renewal
The AFL’s Geelong Cats have extended the long running SC Technology Group sponsorship to 2032.
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HOKA picks North Melbourne to boost running shoes market entry
The AFL’s North Melbourne Football Club has signed a two-year deal with HOKA which becomes its athletic and lifestyle footwear partner.
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HELI lifts Western Sydney Wanderers’ global brand appeal
Western Sydney Wanderers FC has signed HELI in a two-year sponsorship.
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Potential sale of Wasserman raises questions for Australian experiential, consulting sector
Global sports and entertainment agency Wasserman is reportedly exploring a sale of the business.
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Chery on top for Tropfest as marque seeks younger buyers
Chery Motor Australia will sponsor Tropfest 2026 to target younger customers through their interests.
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