Tractor and agricultural machinery supplier Kioti has upgraded its sponsorship with the Carlton AFL club and will back both the men’s and women’s squads as part of the two-year renewal.
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Football Australia has signed Australian-owned MJ Bale as a sponsor with the deal to leverage the 100-year anniversary of national men’s team the Socceroos.
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Perth Glory has stuck a two-year deal with Coates Equipment.
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Financial services brand CMC Markets has made a return to top-tier sponsorships through an upgraded deal with the St Kilda AFL club.
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The Tasmanian government has added another year to its major sponsorship of the Hawthorn club as it waits for as a decision by the AFL on a new team for the state.
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The Wests Tigers NRL club has unveiled a new major sponsor with the deal including naming rights to its new training and administrative facility and becoming the first significant backer for its NRLW squad.
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The England and Wales Cricket Board (ECB) has made it clear to players that it consents to them boycotting International Cricket Council (ICC) sponsor Saudi oil giant Aramco at the upcoming Women’s T20 World Cup.
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The Sydney Sixers BBL franchise has signed Aware Super as its new principal sponsor.
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Laundy Hotels has renewed its major sponsorship of the Bulldogs in a five-year deal that could see it backing the NRL club until 2032 if it exercises an option.
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The National Australia Bank has ended its lengthy association with the AFL’s pathway programs after not renewing its sponsorship of the AFL Draft.
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