A new Reconciliation Action Plan (RAP) was central to an extended Santini sponsorship of AusCycling. The program will debut at the World Road Cycling Championships this weekend in Wollongong.
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The Australian Football League has continued its push into the family and youth markets by announcing a new agreement with short-form digital video platform TikTok.
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Sports marketing agency TLA Worldwide has launched a spinoff dubbed Wildcard which will access its parent’s content and creative development resources to offer brands new ways to communicate with sports fans.
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Pirtek fluid transfer solutions has extended its long running sponsorship of Supercars team Dick Johnson Racing (DJR), adding to other partners that have re-inked with the outfit this year.
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The Victorian netball state titles has signed a new sponsorship with car subscription program KINTO for this year’s event which will be branded KINTO x Toyota.
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The Manly Sea Eagles NRL club has appointed experienced sports administrator Craig Meagher as its new chief commercial officer.
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Sponsorship valuer Turnstile and consumer data specialist SponsorPulse have formed a strategic alliance to explore opportunities in North American markets.
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NRL newcomers the Dolphins have confirmed long-term backer Village Motors will sponsor its new elite team.
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Telstra’s new National Rugby League sponsorship will leverage new technologies including augmented and virtual reality according to a company spokesperson.
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