Toyota buoyant on AFL broadcast deal as its sponsorship approaches renegotiation
Toyota sees the funding from AFL’s new broadcast deal as a massive positive as it invests in all levels of the game and builds on the brand’s core objectives.
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Australian cricketers’ engagements streamlined in new VLAST extension
Technology specialist VLAST has extended its relationship with Cricket Australia (CA) and will continue to provide its streamlined process to assist players and administrators in managing appearances and tracking monetisation of activations with sponsors.
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Brydens Lawyers expands sponsorship program with new Giants AFLW deal
Brydens Lawyers has expanded its sports sponsorship program by becoming a key backer of the Greater Western Sydney AFL club.
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True North Research to deliver Sponsorship News conference keynote
True North Research has been announced as the keynote for the upcoming Sponsorship News conference.
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Record AFL memberships provide direct engagement data for sponsors
The 2022 AFL season has seen record membership numbers chalked up by most clubs, amounting to nearly 1.2 million, proving to sponsors there are big opportunities for communicating with an engaged audience at individual clubs.
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Anticipation of massive BBL season sees Tyrepower renew Renegades deal
Prolific sports sponsor Tyrepower has renewed its sponsorship of the Melbourne Renegades Big Bash League franchise after a successful first year as a key sponsor.
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Classic joins the Newcastle Knights as apparel partner
Classic Sportwear has become the apparel partner of the Newcastle Knights NRL club.
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Incumbents retain AFL television rights in monster deal
The new AFL and AFLW television rights deal sees the game set to net $4.5 billion from incumbent broadcasters, Seven West Media and Foxtel which will retain the sport for another seven years from 2025.
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Huge boost for grassroots AFL off the back of new TV deal
The AFL Commission has agreed to committing 10% of gross revenue from the league to grassroots football, with a heavy focus on the growth in the female game.
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McLachlan on Tasmania: ’If it’s right, we’ll do it; if not, we won’t’
League CEO Gillon McLachlan has faith in the Tasmanian government to make the right decision regarding an AFL franchise in the state, however, ”it has to be right for football”.
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