Arts and entertainment sector ponders best path to full recovery
The devastating impact of the pandemic on arts and entertainment was the backdrop for a deep conversation at last week’s Sponsorship News Conference.
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Cowboys in NRL first with new branded milk
The North Queensland Cowboys has become the first NRL club to offer a branded milk to its supporters in far north Queensland.
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Some good news for Cricket Australia as Weber renews WBBL naming rights
Iconic brand Weber Barbecues has renewed naming rights to the WBBL in a deal designed to boost awareness with millennial audiences, according to its managing director Michael McDonald.
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Hancock ends netball sponsorships citing disunity as cause
Hancock Prospecting has said it was withdrawing its netball sponsorships wishing not to add to disunity in the sport, but has offered a four-month covering arrangement allowing Netball Australia to find alternative backers.
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Bankwest Freo deal to combine local and national focus
The national strength of the AFL and AFLW competitions was a key consideration leading to Bankwest’s new co-major sponsorship of the Fremantle Dockers, according to the bank’s acting head of marketing.
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Sponsor representatives chart jump in digital growth back to Covid
As the industry continues to assess the impact of the pandemic, panel members at last week’s Sponsorship News Conference agreed that in one sense at least, it had been positive.
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Bankwest returns to Fremantle Dockers
Bankwest has re-joined the Fremantle Dockers’ sponsorship roster replacing operations and services provider Programmed as a co-major sponsor of the AFL club’s men’s and women’s squads.
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Komo platform announces partnership with A-Leagues
The Komo gamification platform and the A-Leagues used the Sponsorship News Conference held in Melbourne earlier this week to formally announce their new partnership.
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Great Southern Bank recognised by industry awards
Great Southern Bank’s sponsorship of the Brisbane Heat and its House Party activation at the Gabba during last year’s Big Bash League has been recognised by the industry.
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Sunshine Coast Lightning seals deal with Unitywater
Super Netball team the Sunshine Coast Lightning has formed a partnership with water and sewerage utility Unitywater.
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