Off the back of a Netflix special called My Little Pony: Make Your Mark, set for a late September release, the children’s toy brand has extended its Netball Australia sponsorship inaugurated in November last year.
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Canberra government consultancy Synergy Group has become the presenting partner of Floriade.
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First Creek Wines has signed a new multi-year agreement to become the wine partner of the PGA of Australia and the ISPS Handa PGA Tour of Australasia.
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Golf Australia’s move to sign non-commercial ISPS Handa as the naming rights sponsor of a combined Australian Open tournament is not likely to advantage the event’s commercial sponsors, according to GA’s general manager of commercial Kent Boorman.
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Property developer Aland has increased its sports sponsorship program through a new deal with the Macarthur FC A-League club.
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Japanese brewer Asahi’s global sponsorship of the City Football Group clubs sees its Super Dry brand become the beer partner of the A-Leagues Melbourne City.
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Shopping centre operator, Scentre Group has become a key partner of Australian esport team, the Chiefs.
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NBL franchise, the Perth Wildcats have announced three extensions of which two will see the sponsors backing the team in excess of five years.
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The University of the Sunshine Coast will partner the Dolphins NRL club in its competition inaugural year.
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The Australian Open grand slam tennis tournament generated $405 million in economic benefits in 2021 and 2022 according to data from Nielsen Sports.
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