Retailer Bing Lee has re-entered the sport sponsorship market through a new deal with the Sydney Swans which will see it become the back-of-guernsey partner to its inaugural AFLW squad.
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Tyre retailer City Discount Tyres has renewed its sponsorship of the Adelaide United A-League club for another season and will leverage the new deal through fan promotions.
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Ultimate Fighting Champ (UFC) Australia continues to add to its sponsorship portfolio with Tennesee-based burger chain Carl’s Jr to become its official burger with the rights holder providing significant assets for fan competitions both digitally and in-store.
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Despite the pandemic impacting its ability to deliver large-scale sponsorship activations, the backers of the recent Perth Festival shifted their focus to the community aspects of the event, according to Marina Woodhouse.
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Fashion retailer Cotton On is leveraging Australian tennis player, Thanasi Kokkinakis’ thrifty approach to playing gear in a new 12 month deal launched as Wimbledon started this week.
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The South Australia Tourism Commission is pulling back from event sponsorships in a move that it hopes will save $17.6 million over the next four years.
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The Brisbane Roar A-League club has signed online car sales portal BuyYourCar.com.au as its new principal partner.
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Popular clothing and lifestyle brand Tradie has extended its sponsorship of the South East Melbourne Phoenix for another two years citing the fun and irreverent aspects of the NBL as a key driver.
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NRMA Insurance has become a sponsor of the South Australian Emergency Service (SASES) in one of the company’s first sponsorships targeting the state.
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Pharmaceutical retailer Chemist Warehouse has become a major partner of Hockey Queensland with the three-year deal targeting both the grassroots and elite levels of the sport in the state.
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