Mondelez International brand Oreo will use its global reach and commitment to inclusivity to leverage its sponsorship of the Sydney Gay and Lesbian Mardi Gras and World Pride 2023, according to the events’ head of partnerships Samantha Hans.
Luxury car maker Lexus has renewed its sponsorship of the Victorian Racing Club and will retain the naming rights to the Melbourne Cup for at least the next three events.
The Hawthorn AFL club has signed fuel giant BP as fuel partner and has stuck a deal with food company General Mills which will see snacks brand Nature Valley backing its women’s program.
The Broncos NRL club has backed up a content piece released in March that announced its new sponsorship with Meat & Livestock Australia (MLA), with a new item taking a tongue-in-cheek look at the club while highlighting the importance of meat to an athlete’s diet.
The Adelaide Crows AFL club has produced a content piece leveraging its partnership with major sponsor Toyota and acknowledging a relationship dating back to 1991 when the team first entered the AFL.
Sport and entertainment marketing agency Gemba has developed a new sponsorship campaign for Marsh to help the risk advisor and insurance broker enhance its brand reputation and boost engagement from its portfolio.
Bundaberg-based The Waves Sports Club has become a partner of NRL newcomers the Dolphins and will help extend the latter’s community outreach programs.