New presenting sponsor for Canberra’s Floriade
Canberra government consultancy Synergy Group has become the presenting partner of Floriade.
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Hunter winery signs multi-year golf deal with PGA
First Creek Wines has signed a new multi-year agreement to become the wine partner of the PGA of Australia and the ISPS Handa PGA Tour of Australasia.
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ISPS Handa expands local golf sponsorship program to take a naming rights world first
Golf Australia’s move to sign non-commercial ISPS Handa as the naming rights sponsor of a combined Australian Open tournament is not likely to advantage the event’s commercial sponsors, according to GA’s general manager of commercial Kent Boorman.
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Aland expands sports sponsorship program through new major A-League deal
Property developer Aland has increased its sports sponsorship program through a new deal with the Macarthur FC A-League club.
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Melbourne City signs Asahi Super Dry as part of global sponsorship
Japanese brewer Asahi’s global sponsorship of the City Football Group clubs sees its Super Dry brand become the beer partner of the A-Leagues Melbourne City.
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Westfield signs significant esport deal with the Chiefs
Shopping centre operator, Scentre Group has become a key partner of Australian esport team, the Chiefs.
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New long-term deals boost Perth Wildcats
NBL franchise, the Perth Wildcats have announced three extensions of which two will see the sponsors backing the team in excess of five years.
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Every club should have a university partner: Dolphins NRL CEO
The University of the Sunshine Coast will partner the Dolphins NRL club in its competition inaugural year.
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Australian Open posted impressive economic benefit figures despite pandemic
The Australian Open grand slam tennis tournament generated $405 million in economic benefits in 2021 and 2022 according to data from Nielsen Sports.
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Sharp EIT renews and expands AusCycling partnership
IT services company Sharp Extensive IT has renewed and expanded its partnership with AusCycling and will be a major backer of a significant junior pathway program.
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