ASICS renews Australian Olympic apparel and footwear partnership
Footwear and apparel brand, ASICS, has renewed its sponsorship of the Australian Olympic Committee (AOC) and will continue as its footwear and apparel partner until 2026.
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DJR back in the market after start-up payment company collapse
Supercars team Dick Johnson Racing has been forced back into the market to replace recently-signed sponsor Fast which announced it would discontinue its payment service and close for business.
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Oceania Cruises expands arts sponsorships program with new MCA partnership
Oceania Cruises has extended its arts and cultural sponsorship program by becoming a partner of the Museum of Contemporary Art Australia.
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Red Energy signs stadium naming rights deal
Red Energy, the energy retail subsidiary of Snowy Hydro Limited, has taken up the naming rights to Bendigo Stadium.
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Paramount+ to leverage Vivid partnership though massive drone light show
Sydney Harbour will host the biggest drone light show ever seen in the southern hemisphere this weekend.
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There are risks but still plenty of upside in Web3: Gemba
Organisations interested in Web3 opportunities should consider partnerships with cryptocurrency marketplaces or exchanges before seeking them with single-coin operators says Branden Stobbs, senior marketing consultant and Gemba’s expert on the topic.
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NRL Magic Round activation delivered for Chemist Warehouse
A sponsorship activation for retailer, Chemist Warehouse at this month’s NRL Magic Round in Brisbane, saw 140 spectators upgraded to a bespoke viewing platform and almost 2,000 visit its Chill Out Zone at Suncorp Stadium.
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M&C Saatchi appointed as Sydney WorldPride marketing partner
M&C Saatchi Group Australia has been appointed as the marketing partner for Sydney WorldPride 2023 following a competitive agency tender.
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Accor takes A-League All Stars naming rights for Barca clash
Accor’s investment as naming rights sponsor of Sydney’s Olympic Stadium will extend to the A-League All Stars game against Barcelona FC next week.
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AFL signs global first social platform partnership
Reddit has joined forces with the AFL in allowing fans to develop their own footy avatars in a global first for a traditional sports league and an online social community.
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