Sponsorship News is Raising the Tide at Melbourne conference – early bird tickets now available
The Sponsorship News Conference returns in October for what will be the largest industry gathering since March 2019.
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Eagles turn back the clock for retro round
Manly Sea Eagles have fully embraced this weekend’s NRL retro round, turning back the clock to the mid-to-late 1990s with Pepsi Max re-adorning their jerseys for tonight’s clash against St George Illawarra.
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Melbourne Storm adopts new player appearance scheduling tool
The Melbourne Storm NRL club has adopted a new software tool called VLAST to manage the on and off-field, team and commercial commitments of its players.
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Study shows major Australian sporting events struggling for attention
The Women’s football World Cup to be held in Australia next year is attracting attention from just 21% of the populations and only 17% of Australians intend to watch says a new study released by True North Research.
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LED company joins Supercars team as part of broader motorsport and international push
Lighting technology company VALO has joined Walkinshaw Andretti United as a major sponsor and will use the sponsorship to bolster its presence in the US and to broaden its overall involvement in motorsport.
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36ers gripped by Tyrepower in two-year extension
The Adelaide 36ers NBL franchise has continued its excellent off season with Tyrepower adding another two years to its sponsorship of the club, stretching that relationship to seven in total.
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Big brands jump into Splendour in the Grass
This year’s Splendour in the Grass festival in Byron Bay will see a big number of supporting major brands with sponsorship agency Secret Sounds Connect signing on and leveraging the arrangements.
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Kia glows in positive light emanating from Vivid Sydney
Korean automotive giant Kia’s sponsorship of the Vivid Sydney festival exceeded expectations according to Melissa Gray, its events and partnerships manager.
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Wanderers deliver key health messages as part of NSW government partnership
The Western Sydney Wanderers A-League club has released another community-focused content piece leveraging its partnership with the NSW state government.
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