Being different to a typical brand associated with a Supercars team has been a major driver behind Subway expanding its sponsorship across the season with rookie team, PremiAir Hire.
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Bristol Paints is leveraging its sponsorship of Touch Football Australia through a promotion that includes a content piece featuring former NRL player, Scott Prince.
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Sponsors of the AFLW series and its clubs look set to receive additional exposure through a new six-part documentary series being produced by the Walt Disney Company.
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Sydney-based investments and trading company ACY Securities has become a major sponsor of Table Tennis New South Wales (TTNSW) in a deal that it hopes will generate increased brand awareness in the south-eastern states.
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Land Rover Australia has renewed its sponsorship of Rugby Australia and marketing director Shannon Edwards says the sport is great for reaching both prospective and existing customers.
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The Canterbury-Bankstown Bulldogs NRL club has signed its first web3 sponsor with blockchain gaming studio Illuvium becoming a partner for the remainder of the season.
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Suzuki Australia has renewed its sponsorship of the Melbourne Storm for a further year with generating awareness with fans remaining the priority, according to the club’s general manager of commercial, Daniel Cullinan.
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Hosting the Rugby World Cup will give the sport a commercial boost across all levels of the game, according to James Durbin, the new chief commercial officer for Rugby Australia.
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Bailey Ladders has signed on as a partner of the World Surf League (WSL) and will support its Challenger Series as part of the deal.
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Office technology supplier Sharp Extensive IT has signed another NRL sponsorship, this time with the Canterbury-Bankstown Bulldogs.
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