Asahi Lifestyle Beverages has defended the selection of Solo as the marquee brand for its new NRL sponsorship, pointing out that the lemon-flavoured soft drink has long-been associated with adventurous physical activity.
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Adina Hotels has become a key sponsor of Hockey Australia and will back the sport’s national teams, the Kookaburras and Hockeyroos.
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The sudden closure of non-fungible and fan token (NFT) platform Sportemon Go will have a rippling affect across Australian sport and will directly impact local organisations including the South Sydney Rabbitohs and talent marketplace PickStar which had recently formed partnerships with the Web3 company.
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The brewery part-owned by Australian Ultimate Fighting Championship stars Tai Tuivasa and Tyson Pedro will produce the official beer of UFC in Australia for the back half of 2022.
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Wollongong-founded software developer Gearbox has signed on as a sponsor of the St George Illawarra Dragons for the remainder of 2022.
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Getting a team together and going on a cruise is the premise for P&O Cruises’ new digital and television campaign that uses access to popular NRL players to boost its Group Holidays program.
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Telecommunications giant Optus has launched a new activation that it hopes will engage trades people and attract them to its business products.
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Pop-up retail stores and on-beach branding will form a major part of Oakley eyewear’s new sponsorship of the World Surf League’s Australian Challenger Series on the Gold Coast and at Manly beginning on Saturday at Snapper Rocks.
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Sport equipment supplier Molten has launched a major sponsorship as official ball partner for the upcoming FIBA Women’s World Cup with a unique activation developed by Beyond the Break Consulting.
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The Western Australian government health marketing agency, Healthway, has announced four new sponsorships for rugby league, motorsport and surfing covering major events in the state in the upcoming years, with the total spend in excess of $600,000.
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