Pepperjack aiming to uncover AFL characters in three-year deal
Treasury Wines’ Pepperjack brand has become an AFL sponsor and will leverage the arrangement through an online series featuring former player and podcaster Dylan Buckley.
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Australian War Memorial yet to back down on inappropriate sponsorship claim
The Australian War Memorial (AWM) seems set on renewing Lockheed Martin as a sponsor, despite mounting criticism about the appropriateness of the deal.
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Roar signs recycled plastic partner
Re>Pal is the latest sponsor to sign with A-League club Brisbane Roar to promote its practical use, recycled plastic products.
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Duel in the Pool aiming to capitalise on global audience
The swimming ‘test match’ between Australia and America, dubbed the Duel in the Pool, will return to Sydney in August and Swimming Australia (SA) aims to leverage the first local international swimming event in some time with innovative opportunities for sponsors, corporates and broadcasters.
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Powerhouse welcomes $10 million Holdmark Sponsorship
Developer Holdmark Property Group has signed a $10 million sponsorship that will see it take up naming rights to a gallery at the new Powerhouse Museum and become a major backer of engineering and architecture event, Sydney Design Week.
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Former IMG executive’s new agency adds APAC component for US and UK partners
Experienced sport marketeer Paul Pamenter, after completing a second five-year stint with IMG, has now established a new venture, Vision Sports and Entertainment, after striking a strategic partnership with global stadia and public space technology stack providers, PMY Group and WJHW.
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Yarra City councillor claims proposed fossil fuel ad ban won’t kill sport
Inner Melbourne municipality Yarra City Council is exploring banning advertising on its assets by companies with income from fossil fuels as part of a climate emergency program with potential impacts for community sporting clubs.
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AFL Mint launched to offer fans NFT and metaverse experiences
The Australian Football League has become the latest national sport to enter the non-fungible token (NFT) and metaverse space through a new deal with Hong Kong-based technology company, Animoca Brands.
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Richmond’s AFLW co-major renews
Building services and facilities management company, A.G. Coombs, has renewed its sponsorship of the Richmond AFL club.
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New automotive arrivals threaten Nissan’s netball dominance
Nissan’s high profile as a major sponsor of Australian netball is again being eroded as more teams in the Super Netball series strike automotive partnerships with its rivals.
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