Attendance at art, cultural and sporting events crashed by more than 60% during the 2021 calendar year thanks to the pandemic, according to a detailed new survey from Tourism Research Australia.
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The Gold Coast Suns have unveiled a new five-year partnership with Sharp Extensive IT covering several categories.
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North Melbourne’s premier partner, Hello Solar, has received a branding boost in a good example of the cross promotion sponsorship can deliver, when the company was featured in a segment on popular Nine Network show, Open Homes Australia.
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The Australian War Memorial is under pressure not to renew its sponsorship by weapons and aircraft company Lockheed Martin when it expires next month.
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Suncorp owned insurance brand GIO Insurance has renewed its naming rights of GIO Stadium in Canberra.
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Meat & Livestock Australia (MLA) has become a sponsor of the Brisbane Broncos NRL club in a deal that will focus on promoting the benefits of red meat in the diets of high-performing athletes.
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Healthy burger chain, Grill’d has struck a deal with the Australia Institute of Sport (AIS) that will see it help develop nutrition-based education programs.
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The Central Coast Mariners A-League club has signed Dairy Farmers as a new community partner.
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The Australian Ballet has signed pre-made meals supplier, Dineamic as a support partner in a deal that will see it collaborate with the ballet’s artistic health team.
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Bega Dairy and Drinks brand, Dare Iced Coffee, has renewed its sponsorship of esports promoter ESL Australia and has retained Publicis Sport & Entertainment to activate the partnership.
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