AFL signs global first social platform partnership
Reddit has joined forces with the AFL in allowing fans to develop their own footy avatars in a global first for a traditional sports league and an online social community.
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Melbourne freight company jumps on Carrera Cup rookie
Melbourne-based Xtreme Freight has inked its first motorsport partnership to become a key backer of rookie Porsche Carrera Cup driver Bayley Hall for the remainder of the season.
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Melbourne Rebels sponsor calls on head coach for content piece
Mattress maker Tempur has leveraged its sponsorship with the Melbourne Rebels Super Rugby franchise through a content piece featuring team coach, Kevin Foote.
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Gold Coast Suns extend government road safety initiative maintaining a strong commercial season
The Queensland government’s StreetSmarts road safety initiative will continue through to a second year with the Gold Coast Suns after the AFL club announced the extension amid one of the club’s strongest commercial years since its inception.
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M&C Saatchi Sport & Entertainment announces four new hires
Sports marketing agency, M&C Saatchi Sport & Entertainment has made four key appointments to its partnerships team with the new hires bringing experience from the UK and US.
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Dolphins bolstered by another Brisbane-based sponsor
NRL’s new Brisbane franchise, the Dolphins are continuing to gain strong traction in the sponsorship market ahead of its NRL debut next season, today announcing insurer Budget Direct as inaugural sleeve sponsor.
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Latest custom-design can from 4 Pines to leverage expanded Manly NRL deal
Sydney craft brewer, 4 Pines, has released its latest special-design beer can as part of a campaign to leverage its major sponsorship of the Manly Sea Eagles NRL club.
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Standing out from traditional Supercars sponsors key to Subway extension
Being different to a typical brand associated with a Supercars team has been a major driver behind Subway expanding its sponsorship across the season with rookie team, PremiAir Hire.
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Bristol Paints leverages touch football sponsorship through volunteer-of-the-year content
Bristol Paints is leveraging its sponsorship of Touch Football Australia through a promotion that includes a content piece featuring former NRL player, Scott Prince.
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Walt Disney celebrates AFLW through new documentary series
Sponsors of the AFLW series and its clubs look set to receive additional exposure through a new six-part documentary series being produced by the Walt Disney Company.
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