Basketball Australia details first stage of strategy to propel the sport higher
Ruling body Basketball Australia (BA) has released a three-year strategic plan setting its goals to 2028.
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AFL, Virgin renew as partnership gains height with growing fan travel
The AFL has signed Virgin Australia in a five-year extension that GM of commercial, Peta Webster says this will strengthen how clubs and fans connect nationally beyond matchdays.
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SIXT extends with GIANTS Netball after smooth first term
GIANTS Netball has extended SIXT Australia as a Major Partner for two years.
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Babybel deal says smile to Surfing Australia participants in 2026
Surfing Australia has secured Babybel as its healthy snacking partner for this year’s national events and participation programs.
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Hantec Markets to convert UFC APAC deal into client prospects
Hantec Markets Limited has signed a multi-year deal with UFC covering the Asia-Pacific region.
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AutoGrab jumps at Essendon deal that brings member, business contacts
The AFL’s Essendon Football Club has signed AutoGrab as training and warm-up ball partner.
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Penrite Oil slips off track to back Melbourne Demons
Penrite Oil has broken out of its traditional focus on motorsport sponsorship by signing on as a Major Partner to the Melbourne Football Club for two years.
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Sea Eagles, Flip Insurance deal is no accident for players and fans
Flip Insurance has signed on with the NRL’s Manly Warringah Sea Eagles to become the club’s major pathways partner.
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Titans in legal double, signing Hanay Criminal Defence and Lifestyle Injury Lawyers
The NRL’s Gold Coast Titans have secured sponsorships from two local legal firms, Hannay Criminal Defence and Lifestyle Injury Lawyers.
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Planet Fitness chooses GWS Giants to do the heavy lifting in western Sydney, ACT market push
Planet Fitness has signed for three-years with AFL’s the GWS Giants after careful review of its sponsorship options.
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