Bulldogs sign early learning company as new sleeve partner
Young Academics Early Learning Centres has signed as a premium sponsor of Bulldogs NRL club and will receive branding on the players’ sleeve as part of the two-year deal.
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Pizza Hut Supercars sponsorship to help promote new stores
Pizza Hut will use its new sponsorship with the Supercars Championship to boost brand promotion as it rolls out more than 250 new stores across the country.
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Top sports executives move to new roles
The Western Sydney Wanderers A-League club has elevated its current head of commercial, Scott Hudson, to the role of general manager, while separately, the CEO of Netball NSW, Tain Drinkwater, has resigned to take a new role with the National Rugby League.
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Motorola signs Panthers deal as part of global strategy
Motorola has signed a one-year sponsorship with current NRL champions, the Penrith Panthers as part of its new global sports strategy.
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NSWRL secures new community rewards program
The New South Wales Rugby League has signed a new sponsorship with community rewards retail platform, Ignite HQ.
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Swans ink two-year pathways deal with UNSW
The University of New South Wales will leverage its new sponsorship of the Sydney Swans AFL club through a pathways program for both the AFL and AFLW squads.
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Victory signs retail and design sponsor
Melbourne Victory’s new deal with local football retail store, Ultra Football will include a design, e-commerce and retail store component.
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Mubadala jumps on World Supercross series
The Australian run World Supercross Championship will be funded by Abu Dhabi-based investment company Mubadala Capital and will use a franchise team model similar to the Supercars.
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Manly gets Mosh for Men’s Health
The Manly Sea Eagles has signed men’s digital health clinic, Mosh, as a club partner and will promote men’s health initiatives through the deal.
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Crows post $4 million turnaround
The Adelaide Crows posted a 25% revenue increase during 2021, with a profit of $1.24 million, and a strong rise in membership.
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