Xero launches purpose-driven FIFA sponsorship
Cloud-based accounting software, Xero has become an international women’s football partner and will leverage the FIFA Women’s World Cup to be played in Australia and New Zealand next year.
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Pentanet signs naming rights stadium deal in Joondalup
WA-based internet provider, Pentanet has taken up the naming rights to the outdoor stadium located in the HBF Arena located at the north Perth suburb of Joondalup.
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Rapper on board as Hawks basketball ambassador
Popular Australian rapper, Senator Briggs has signed as a brand ambassador of the Illawarra Hawks NBL club.
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Australian cricketers still rewarded through new NFT deal
Cricket Australia’s new non-fungible token (NFT) partnership has been developed so that players can be rewarded for involvement in the new technology.
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NRL switches to Solo as Asahi consolidates in beverages category
Drinks giant Asahi has consolidated its partnership with the National Rugby League by signing on as the code’s new non-alcoholic beverage sponsor, replacing rival Coca-Cola.
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Rabbitohs corporate network member upgrades to category partner
The South Sydney Rabbitohs NRL club has signed Supply Aus as its indigenous supplies partner.
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United Entertainment Group launches APAC operation and opens Sydney office
Sport, entertainment and lifestyle agency United Entertainment Group (UEG) has expanded its activity in Asia Pacific by opening a Sydney office led by experienced marketeer Si Philby.
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McLachlan has huge agenda for final months, Tasmania at the forefront
Gillon McLachlan has been set a huge strategic agenda for the final months of his time as CEO of the AFL with Tasmania in sight for a franchise as his replacement remains to be decided.
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Bulldogs to use EngageRM to streamline corporate services
The Canterbury-Bankstown Bulldogs NRL club has signed sports and entertainment technology specialist EngageRM as a partner.
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NRLW premiers secure coaching staff deal with Yale locks
Door locks and access control systems brand Yale has become a partner of the Sydney Roosters NRL club and will leverage the arrangement through its NRLW coaching staff.
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