Sydney FC signs new IT sponsor to manage upgrade
Sydney FC’s A-League franchise is having its IT and communications systems upgraded as part of a new deal signed with GoTo communications, formerly known as LogMeIn.
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Nissan not worried by AFL’s busy automotive category
The Australian Football League’s audience and participation is large enough to alleviate concerns of clutter in the automotive category, according to Nissan Oceania managing director, Adam Paterson.
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Wests Tigers quick to secure new wagering partner
Sports wagering company, PlayUp, has made its first major sponsorship deal, signing as the premier partner and exclusive wagering partner of the Wests Tigers NRL club for the next four seasons.
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Powerade and Coca-Cola re-sign with Gold Coast Titans
One of the Gold Coast Titans’ foundation sponsors, Coca Cola, has re-signed with the club for another two years.
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Coca-Cola and Subway sponsor new Supercars team
Coca-Cola has switched its motor racing sponsorship allegiance and will back new Supercars outfit PremAir Racing this season.
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Coopers to promote new Pacific Pale Ale through new World Surf League deal
Independent brewery Coopers has become the official beer of the World Surf League in Australia taking over from Corona, which remains a global partner of the WSL, but will no longer activate events here.
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Western Force signs diverse University of Western Australia
The Western Force Super Rugby franchise has signed the University of Western Australia (UWA) as a major partner.
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Broncos add BCF, not fazed commercially by Dolphins addition to NRL
The Brisbane Broncos say the advent of the Redcliffe Dolphins isn’t creating disruption in the sponsorship market for the club as the Queensland team adds retailer BCF to its commercial roster for the upcoming season.
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Westpac does a backflip on Reds’ sponsorship
Westpac has done an about face with its sponsorship of the Queensland Reds Super Rugby franchise and will continue as its principal partner for at least the next two seasons.
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ACT Brumbies sign eleventh hour principal partner
The ACT Brumbies Super Rugby franchise has secured real estate company Ray White as the principal partner of its men’s and women’s squads in a deal that will see both teams under a single major sponsor.
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