Bega Dairy and Drinks brand, Dare Iced Coffee, has renewed its sponsorship of esports promoter ESL Australia and has retained Publicis Sport & Entertainment to activate the partnership.
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The Victorian Football League (VFL) has signed popular beer brand Smithy’s as its new naming rights sponsor.
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Retailer Harvey Norman has renewed its sponsorship of the World Surf League and has expanded the partnership to include the appointment of Australian surfing champion Sally Fitzgibbons as an ambassador for 2022.
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The Queensland Rugby League secured a new sponsors for its women's competition and the Western Sydney Wanderers signs its first crypto partner.
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On a lighter note, sports marketing agency TLA Worldwide ran an interesting spoof of the AFL coin toss with a content piece developed for Carlton’s apparel sponsor Puma.
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Ash Barty would be well prepared for retirement from professional tennis, according to former AFL player, player manager and CEO of sports marketing agency TLA Worldwide, Craig Kelly.
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Hockey Australia has signed East Coast Car Rentals as a new major sponsor, in a two-year deal that will align the independent car hire company with the men’s and women’s national teams.
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Moving into the club sponsorship arena with three NRL clubs and one AFL club is part of a deliberate strategy by men’s health platform, Mosh, to open up discussion and conversation about male health problems, according to the company’s marketing team.
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Port Melbourne based engineering and systems integration company SYPAQ has signed as a major sponsor of Australia's oldest and richest short distance running race, the Stawell Gift.
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Another Melbourne-based spirit distiller, Idle Hour Vodka has joined the alcohol sponsor list for the Formula 1 Australian Grand Prix in a three year deal. It adds to Southbank-based, Patient Wolf gin joining the event, along with global brewer, Heineken taking naming righ
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