Sharp Extensive IT expands AFL sponsorship program
Office equipment supplier Sharp Extensive IT has signed its second AFL sponsorship, joining Collingwood as its AFLW coaches partner.
Read moreMore latest news - page 484
AFL Grand Final ranks as favourite sporting event: survey
New research from market research company, YouGov, shows the AFL Grand Final was most frequently cited by Australians as their favourite sporting event.
Read more
Crypto traders enter NRL and Australian GT
The Gold Coast Titans and a leading Australian GT racing team are the latest organisations to sign deals with cryptocurrency traders.
Read more
Commonwealth Bank leverages women’s sport sponsorship with summer campaign
Commonwealth Bank has released a new summer campaign that features its women’s sponsorships, including its new deal with the Australian national women’s football team, The Matildas.
Read more
Responsible gambling message gaining traction with new Western United deal
The responsible gambling message is gaining traction around Australia, with the Victorian Responsible Gambling Foundation’s “Love the Game” initiative signing another partnership with the Western United A-League club.
Read more
Nielsen consolidates data sets into new benchmarking tool
Nielsen has launched a new client engagement platform called Stadium that it says provides a robust and comprehensive benchmarking tool for the sports marketing sector.
Read more
Pies still in red despite increase in revenue
Collingwood Football Club has reported an operating loss of $692,864 for the last financial year despite an 11% ($5.5 million) rise in revenue to $53 million and a solid sponsorship result.
Read more
Consultant slams sponsorship valuations
Sponsorship industry stalwart, Kim Skildum-Reid, has slammed sponsorship valuation techniques that simply aggregate the benefits in a deal, arguing they undervalue rightsholders’ offerings and completely miss the point of a partnership.
Read more
Football Australia reports significant deficit but remains optimistic about the future
Football Australia has reported a net operating deficit of $5.7 million for the 2021 financial year, an increase from the $1.8 million deficit it reported in 2020.
Read more
Storm takes full control of Lightning Super Netball club
The Melbourne Storm Group has taken full control of the Sunshine Coast Lightning Super Netball franchise, with the University of the Sunshine Coast (USC) opting to sell its equity in the franchise and become the team’s principal sponsor.
Read more