My Little Pony launches innovative netball partnership
Children’s toy brand, My Little Pony, has struck a new partnership with Netball Australia featuring the national team the Australian Diamonds.
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Tyrepower brings back Halftime Heroes with renewed Wildcats deal
Tyre retailer, Tyrepower, has renewed its sponsorship of the Perth Wildcats for a further season and will use a successful halftime activation to leverage the deal.
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Universal Pictures, Today Show and Vision Australia in three-way partnership
Universal Pictures, Channel 9’s Today Show and Vision Australia have formed a unique partnership that will jointly promote the upcoming release of the family feature film Sing2 and this year’s Carols by Candlelight.
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Metricon renews Melbourne Victory deal for two years
Metricon Homes has renewed its sponsorship of the Melbourne Victory A-League club for an extra two years.
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Motorsport contributes $8.6 billion to the Australian economy
A new study by Ernst and Young shows that motorsport contributed $8.6 billion to the Australian economy in 2019, up from $2.7 billion when the last survey was done in 2014.
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Western Sydney Wanderers extend GambleAware campaign
The NSW government’s Office of Responsible Gambling (ORG) has renewed its sponsorship of the Western Sydney Wanderers A-League club.
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Atlassian founder Cannon-Brookes joins Rabbitohs ownership team
The South Sydney Rabbitohs NRL club has announced that Australian entrepreneur Mike Cannon-Brookes has become a part owner.
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Australian Grand Prix yet to lock in naming rights
Sponsor interest in the return of Formula 1 and MotoGP to Australia for the first time since 2019 is strong, according to the Australian Grand Prix Corporation, although neither event has a naming rights partner locked in so far.
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Wildcats renewal augers well for new owner
Perth telecommunications company, Pentanet has renewed its sponsorship of the Perth Wildcats NBL club.
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Adelaide United sign Valo as platinum partner
LED lighting specialist Valo has become a platinum partner of the Adelaide United A-League club.
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