Western Bulldogs, BSc deal to nurture player performance
The Western Bulldogs have signed a two-season deal with BSc to supply sports nutrition supplements to its AFL and AFLW sides.
Read moreMore latest news - page 49
Time right for LIV Golf to roll out hospitality red carpet for Rolex
Rolex has joined the LIV Golf sponsorship roster as it targets new international markets.
Read more
KFC keeps fast-food foot in AFL with five-year Magpies deal
Collingwood Football Club has secured a further five-year commitment from KFC to extend as Premier Partner covering the club’s AFL and AFLW programs.
Read more
Under Armour extends Sydney FC apparel deal to a decade
Under Armour has extended its Sydney FC sponsorship to the end of June 2029 bringing the deal out to decade.
Read more
Gallagher, Brumbies deal adds intrigue to uptick in support for rugby union
Gallagher has signed as Principal Partner to the ACT Brumbies through links to Rugby Australia.
Read more
AirTouch backs future soccer stars through Wanderers Girls Academy
AirTouch has backed the Western Sydney Wanderers FC Girls Academy.
Read more
Woolworths Cricket Blast hits record registrations as more kids join
Cricket Australia (CA) has reported record participation in its Woolworths-sponsored Cricket Blast program this summer.
Read more
Four’N Twenty adds sauce to Team Australia support ahead of 2026 World Baseball Classic
Four’N Twenty has renewed with Team Australia ahead of the 2026 World Baseball Classic.
Read more
Next Level Racing extends Motorsport Australia esports backing
Next Level Racing has renewed its esports partnership with Motorsport Australia for 2026.
Read more