Specialist sports facilities manager, Clublinks, has appointed Gemba’s data and analytics team to improve the financial reporting and marketing of the 11 sporting precincts, golf courses, recreation and leisure facilities Clublinks manages.
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The Supercars series has announced that fledgling betting agency, Topsport, will be the official betting and wagering partner for this year’s Bathurst 1000.
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Apparel company, Classic Sportswear, has become the official licensed supplier of on and off-field apparel for AFL Queensland.
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Suncorp owned insurance brand, AAMI, has become the official presenting partner of Carols by Candlelight that is held each Christmas Eve at Art Centre Melbourne’s Sidney Myer Music Bowl.
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Games and entertainment company, Hasbro, has become a sponsor of Cricket Australia and will partner the upcoming Big Bash League.
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The Western Sydney Wanderers A-League club has confirmed that fashion retailer, JD Sports, will switch from co-major sponsor to receiving branding on the back of the players’ shorts.
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Italian design and manufacturing sportswear brand, Macron, has expanded its presence in Australia by becoming the technical apparel partner of Basketball Australia.
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Numerous major brands are starting to use esports in their marketing mix, but in many cases, they’re failing to adapt their creative to properly engage with the audience, says Graham du Toit, business development manager with esports giant, ESL.
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Insurance company nib has reached its goal of ensuring its sponsorship portfolio is equally balanced between men’s and women’s sport.
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Accounting and professional services company KPMG has become the presenting sponsor of Australia Sail Grand Prix, Sydney.
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