The governing body of Australian motorsport, Motorsport Australia has continued its aggressive push into the commercial market, announcing a multi-year sponsorship with Supercheap Auto.
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Winery and hospitality venue, Marnong Estate has become a premium partner of the Melbourne Victory A-League club.
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Australian brand, SP Tools has expanded its commitment to grassroots motorsport with a new deal with Porsche to provide a young driver pathway from karting into circuit racing.
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Reckitt Health Australia, through its pain relief brand Nurofen, has signed as a sponsor of not-for-profit CareFlight in a deal that mainly leverages its pilots.
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The media furore around Novak Djokovic’s deportation from Australia on the eve of the Australian Open has not led to angst from event sponsors, Tennis Australia has told Sponsorship News.
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Specialist motorsport website Speedcafe’s recent reader survey examined the influence that partners of the Supercars series have on fans. It showed that they are largely loyal to the sponsors that back their favourite team.
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Tennis Australia has welcomed renewals from Rentokil, Initial and Bondi Sands along with a change of focus from Emirates as the Australian Open got underway in Melbourne.
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The South East Melbourne Phoenix NBL club has signed its first digital partner with consumer electronics accessories company OtterBox joining the its sponsor roster for this season.
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One of the most prolific sponsors in the crypto currency sector, Crypto.com has become a major sponsor of the Australian Football League, effectively shutting out any further exchange deals in the code.
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The Formula 1 Australian Grand Prix has appointed Heineken as its new naming rights sponsor for this April’s return event, taking over from previous major sponsor Rolex.
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