LG joins Sydney Dance Company as major partner
Korean consumer electronics company, LG Electronics has become a major partner of the Sydney Dance Company.
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Wilson Security renews and expands Hurricanes BBL deal
Wilson Security has renewed its sponsorship of the Hobart Hurricanes Big Bash League franchise for a further two years.
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Jacob’s Creek becomes Adelaide 36ers sponsor
Australian winemaker, Jacob’s Creek, has become a sponsor of the Adelaide 36ers NBL team.
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Partnerships are in members’ interest: Hostplus
Major hospitality industry superannuation fund, Hostplus, says all its sponsorships make a “proven and cost effective” contribution to its membership levels and improving retirement outcomes for its members.
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Pirtek welcomes “fresh ideas” after Supercars buyout
Supercars sponsor, Pirtek Fluid Systems says it is looking forward to fresh ideas coming to the Repco Supercars Championship after today’s announcement that Archer Capital and the car franchise holders had agreed to an estimated $100 million buyout of the sport’s commercial rights by a consortium headed up by former Swimming Australia president, Barclay Nettlefold.
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Bond University renews World Surf League deal
Bond University has renewed its sponsorship of the World Surf League (WSL) Asia Pacific through to the end of 2023.
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Swimming Australia appoints new CEO
Swimming Australia has appointed experienced sports administrator Eugenie Buckley as its CEO following the resignation of former CEO Alex Baumann in August.
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Passion marketing still an untapped space
“Passion marketing” is still largely an untapped space in Australia and is one of the keys to successful sponsorship programs, says Havas Media Group chief marketing officer, Francis Coady.
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Netball Australia appoints new executive general manager
Netball Australia has appointed experienced sports marketing executive, Adam Richardson, to the role of executive general manager – commercial, Suncorp Super Netball and events.
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Supercars pick up two naming rights sponsors for restructured series
The Supercars series has announced two existing partners as naming rights sponsors for two of the four race weekends that will be held at Eastern Creek next month.
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