Mitsubishi Electric has renewed its sponsorship of the Western Sydney Wanderers A-League club for a further three years, while the club’s former co-major sponsor appears to have downgraded its sponsorship for the upcoming season.
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Kitchen appliance company Belling, has renewed its sponsorship of the Melbourne Stars WBBL squad and has cited the franchises smart use of content as a reason for renewing.
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Energy drink brand Gatorade has renewed its long-term sponsorship of Cricket Australia for a further three years.
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The Brisbane Roar A-League club has signed fast food restaurant McDonalds as an official partner.
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The Colonial Brewing Company has become the official beer and cider partner of the Melbourne United NBL club.
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The Western United A-League club has re-signed Tasman Logistics as the naming rights sponsor of its corporate club, the Chairman’s Club.
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The Seven Network will be the official Australian media partner for the Birmingham Commonwealth Games, which will take place in the United Kingdom, from July 28 to August 8, next year.
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Supercars’ move to get back to racing with four consecutive events in Sydney has won it sponsorship upgrades from Bunnings Trade and Beaurepaires.
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Chinese technology company Huawei will officially call time on its Australian sponsorship program next month when its long-term sponsorship of the Canberra Raiders NRL club comes to an end.
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The Australian Academy of Cinema and Television Arts (AACTA) has renewed The Foxtel Group as the presenting sponsor of its annual awards.
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