An interrupted NRL finals series that resulted in all matches and potentially the grand final being played at Suncorp Stadium has given a major activation by KFC an additional boost.
Hockey Australia is in the market for a new major sponsor after key partner Ausdrill said its focus and objectives had changed and opted not to renew the partnership when it expires at the end of the year.
The Sydney FC A-League club has become the first professional sports club in Australia to offer a customisable membership pack for its 2021/22 members.
Independent marketing and sponsorship agency, Gemba, has hired former Octagon Australia creative director, John Weir to take over as creative director at Gemba’s Sydney office.
After a year that saw a seven percent growth in Super Netball TV viewership, key sponsors are enthusiastic about the move to the Fox Sports’ Kayo platform from Nine/Telstra in 2022, especially the potential benefit to the grassroots of the sport.
Truck manufacturer Hino Australia has renewed with the Supercars series for an additional four years and credited the long-running sponsorship for recent record-breaking sales.