Bank of Sydney becomes Sydney FC sponsor
Sydney FC has announced Bank of Sydney as a new commercial partner, with the company to receive branding on the front of the players’ shorts as part of the multi-year deal.
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Titans sign new principal partner
The Gold Coast Titans NRL club has secured a new principal partner to replace Brisbane-based online sports betting firm Neds Australia, which will end its sponsorship this season.
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New Storm sponsor keen to tap into club leadership team
The Melbourne Storm has signed construction infrastructure supplier, the Jaybro Group, as an official partner for the remainder of this season and all of 2022.
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Brisbane Jets claim $20 million sponsor backing its NRL bid
The Brisbane Jets, one of the three southeast Queensland bidders seeking entry into the National Rugby League, has claimed it has secured a $20 million long-term sponsorship if the team is granted entry into the competition.
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Pickstar to source talent for Sportemon-Go NFT platform
Crypto business and Non-Fungible Token platform, Sportemon-Go has struck a deal with Australian talent marketplace Pickstar, that will see non-fungible tokens created for at least 20 local sporting icons.
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Cricket Australia signs local water partner
Australia owned bottled water company, Nu-Pure has become the official water partner of Cricket Australia and will supply still and sparkling bottled water to the Australian men’s and women’s teams as part of the three-year deal.
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Coles broadens First Nations sponsorship with Storm deal
Coles has expanded its sponsorship program to include a new deal with the Melbourne Storm NRL club.
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Adelaide 36ers signs new partner with more announcements to follow
Solar, electrical and civil construction company Solmech has become a sponsor of the Adelaide 36ers NBL team.
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Touch Footy centralises broadcast with new Kayo deal
Touch Football Australia has signed a key partnership with sports broadcaster Kayo Sports that will see it centralise its broadcast to a streaming platform that will show more than 100 hours of touch football events.
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Fans of sports leagues and events have lower levels of vaccine hesitancy: Gemba
Sports fans in Australia and the UK generally have lower levels of vaccine hesitancy than the general population, according to new research from sports marketing agency, Gemba.
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