Woolworths leverages WBBL through fresh food round
Woolworths is leveraging its sponsorship of Cricket Australia and the Women’s Big Bash League with a new activation during the inaugural Pick Fresh, Play Fresh round.
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Adelaide Festival renews Perks Private Wealth deal
Local financial advisory business Perks Private Wealth has extended its sponsorship of the Adelaide Festival for a further two years.
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Carlton Blues renew key corporate club sponsor
The Carlton Football Club has renewed tractor distributor, PFG Australia as a platinum partner of Carlton IN Business (CIB).
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Gemba runs the data on Melbourne Cup prospects
Sports and entertainment agency, Gemba, has flexed its data and analytics muscles to predict tomorrow’s winner of the Melbourne Cup.
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Optus almost out of AFL after Crows downgrade
Optus’ decision to downgrade its sponsorship of the Adelaide Crows will likely see the telco locked out of partnering other AFL clubs at a senior level due to competitor Telstra’s new arrangement as a major sponsor of the league.
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MKTG in major hiring spree
Sports marketing agency MKTG Sports + Entertainment has made two new senior hires and one internal promotion.
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Victoria University expands Melbourne Victory deal
The Melbourne Victory A-League club has struck a new deal with Victoria University that will see it become the club’s university partner for the upcoming season.
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PUMA continues to build AFL program with North Melbourne deal
The North Melbourne AFL club has signed with PUMA as its new apparel partner in a wide-ranging deal that includes on-field and off-field apparel and footwear.
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Harvey Norman expands Giants AFL deal
Retailer Harvey Norman has renewed and expanded its sponsorship of the GWS Giants AFL club for a further two years.
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LG joins Sydney Dance Company as major partner
Korean consumer electronics company, LG Electronics has become a major partner of the Sydney Dance Company.
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