Digital sports marketing strategists, Greenroom Digital, has won a digital commercialisation project for Cricket Australia with the aim of optimising digital opportunities for CA’s partners and developing stronger engagement with fans.
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Newest NBL franchise, the Tasmania JackJumpers, has continued to build a stable of local sponsors, forging a deal with the Royal Hobart Golf Club as its official golfing partner.
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Perth-based Super Rugby franchise, the Western Force is in the market for its first naming rights partner for the 2022 season.
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Digital sports marketing strategists, Greenroom Digital, has launched a new audience valuation tool aimed at giving brands and rights holders an estimate of return on investment on first party data sets and social audiences.
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Bowls Western Australia has signed national real estate group Professionals Real Estate, as the naming rights partner for its Metropolitan Pennant Competition.
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The Adelaide Fringe festival has announced that its long-term principal partner, BankSA, has renewed its partnership for another two years.
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Tertiary educators, the Australian College of Physical Education (ACPE), has expanded its sponsorship of Hockey NSW in renewing the deal.
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Bowls Victoria has signed bowls manufacturer, Henselite, as the naming rights sponsor of its Victorian Open event.
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Strong fan engagement numbers for the Olyroos and Matildas during the Tokyo Olympics is a boost to Football Australia as it markets a number of its key sponsorship properties, says its head of commercial and events, Tom Rischbieth.
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Leading recovery technology company, Hyperice, has signed with NRL club the Brisbane Broncos as official recovery partner.
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