Allhomes will measure the success of its new sponsorship of the ACT Brumbies super league franchise by looking at the interactions it has with its trade partners and through the level of community engagement generated by the deal.
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The Essendon AFL club headquarters and training facility near Melbourne’s airport will become the new home for the Western United A-League club which could open the door to further collaborations between the teams.
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Following on from the 2020 management restructure of M&C Saatchi Sport and Entertainment, the agency has announced that Krystyna Frassetto will be promoted to managing director.
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RACV Solar has signed as a major partner of the Melbourne Renegades WBBL squad.
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Increasing collaboration between Golf Australia and the Professional Golf Association of Australia is helping bring a wider range of sponsors to the sport, says PGA of Australia commercial director, Michael McDonald.
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The ACT Brumbies have signed real estate advertising website Allhomes as its official membership partner.
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Experiential marketing agency, Imagination has appointed digital contact specialist, Cyril De Baecque, as its new production director of digital content in its Sydney office.
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A paradigm shift in the way Paralympic athletes are viewed in the commercial market has surged after the recent Tokyo games according to an industry expert.
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Cricket Australia has released its 2020/21 annual report which shows a small deficit of $151,000, a significant recovery on last year’s deficit of $45 million.
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Mitsubishi Electric has renewed its sponsorship of the Western Sydney Wanderers A-League club for a further three years, while the club’s former co-major sponsor appears to have downgraded its sponsorship for the upcoming season.
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