Non-fungible tokens (NFTs) continue to generate interest in the sports marketing sector with Pickstar and Sportemon-Go announcing a strategic relationship which will see the duo aim to transform and revolutionise the global sports memorabilia and collectibles industry.
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AFL club the Melbourne Demons has signed Australian pet comfort manufacturer, Snooza, as a club partner.
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Adara Hotels Group has renewed its deal with WNBL club the Melbourne Boomers which will see the partnership enter its sixth year.
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The Perth Scorchers BBL franchise has secured freight and courier service PEP Transport as its major partner for the upcoming season.
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Former Richmond AFL club chief executive, Steve Wright, has launched a new consultancy focusing on the sponsorship and events sectors.
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Global asset and inventory management company, Ritchie Bros, has renewed its platinum partnership with BBL franchise the Melbourne Stars for another season.
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Australian fan experience marketplace FAN+ has launched a new business line providing sponsorship consulting and brokering services for rights holders and sponsors.
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The Mounties Group of registered clubs has signed a $6.5 million deal for naming rights to CareFlight’s Rapid Response Helicopter in the biggest community sponsorship package in the club’s history.
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Super Netball club the NSW Swifts, which is run by Netball NSW, has signed the University of NSW as the team’s official education partner.
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AFL club memberships are back to pre-covid levels with the code's official membership audit showing 1,113,441 people signed up to club membership packages this year.
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