Global live entertainment leader, Live Nation has announced it is buying Western Australia’s largest locally based touring company, Mellen Events, to broaden its footprint in Australia.
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New research by cloud video platform Grabyo shows that 79% of sport fans would be happy to watch sport entirely on streaming platforms, and that 65% want to see more live sport broadcast on social media.
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Despite ending a sponsorship of the Brumbies Super Rugby franchise in favour of a national deal with Rugby Australia, Jaguar Land Rover says it still considers its major sponsorship of the Melbourne Demons AFL club as providing good national exposure, according to general manager, communications and public relations, Tim Krieger.
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Australian music festival, Splendour in the Grass, is launching its own digital music festival, Splendour XR, with brands and sponsors set to benefit through digital interactions with fans globally.
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Tenpin Bowling Australia has secured growing sports uniform and clothing company, Team Works Performance, as its official apparel and merchandise partner.
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The traditional Olympic sponsorship model is changing and will allow a much wider range of sponsorship opportunities for Brisbane if the city is selected now the city has been selected as host of the 2032 Olympic Games, according to managing director of Sports Marketing and Management and experienced AOC consultant, Michael Bushell.
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Bristol Paints has signed with Touch Football Australia as the official paint partner of NRL Touch Football.
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Australian Olympic Committee sponsors are set to benefit from a new deal signed between the AOC and marketing platform company, Komo Digital Engagement, to manage the fan engagement platform for both Tokyo and the Beijing 2022 Winter Games.
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Surfing Australia has signed Hyundai as the naming rights partner to the Australian Boardriders Battle Series for the next three years.
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The Australian Olympic Team has topped True North Research’s latest sports emotional connection ladder for May with a record connection score.
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