Melbourne Storm tops latest Roy Morgan supporter survey
The Melbourne Storm is Australia’s most supported NRL club according to the latest Roy Morgan Single Source survey.
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Ausdrill calls time on decade-long Hockey Australia partnership
Hockey Australia is in the market for a new major sponsor after key partner Ausdrill said its focus and objectives had changed and opted not to renew the partnership when it expires at the end of the year.
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DLA Piper backs Perth Glory’s W-League team
Global law firm DLA Piper has become a sponsor of the Perth Glory W-League squad.
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Sydney FC becomes first to offer customised membership packs
The Sydney FC A-League club has become the first professional sports club in Australia to offer a customisable membership pack for its 2021/22 members.
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Adelaide United continues to build up its local business sponsorship portfolio
The Adelaide United A-League club has signed ELMAC Industrial Cleaning Services as a gold partner.
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Gemba snares top creative
Independent marketing and sponsorship agency, Gemba, has hired former Octagon Australia creative director, John Weir to take over as creative director at Gemba’s Sydney office.
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Netball sponsors excited by 2022 broadcast deal and grassroots growth
After a year that saw a seven percent growth in Super Netball TV viewership, key sponsors are enthusiastic about the move to the Fox Sports’ Kayo platform from Nine/Telstra in 2022, especially the potential benefit to the grassroots of the sport.
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Suncorp renews stadium deal for 10 years
Suncorp has renewed its naming rights sponsorship of the former Lang Park for a further decade.
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Hino Australia renews record breaking sponsorship
Truck manufacturer Hino Australia has renewed with the Supercars series for an additional four years and credited the long-running sponsorship for recent record-breaking sales.
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CoinSpot renews Western Bulldogs deal on the eve of grand final
The Western Bulldogs AFL club has finalised a two-year sponsorship extension with Australian cryptocurrency exchange, CoinSpot.
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