Stadium Super Trucks sign major sponsor for 2021 series
Stadium Super Trucks (SST) has signed retail chain Battery World as a major sponsor for the 2021 SST series covering events that support the Supercars championship.
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Bridgestone focuses on community initiatives with Olympic and Paralympic program
Bridgestone is leveraging its Olympic and Paralympic partnership using a selected group of past and present athletes to lead a variety of community programs.
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Leading activation agency launches new sponsorship offering
Australian experiential agency Traffik has expanded its brand-side sponsorship department, collaborating with the Clemenger Group to offer a full-service sponsorship solution.
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Australian Racing Drivers’ Club signs long-term partnership
The Australian Racing Drivers’ Club has entered into a new 10-year partnership with stadium technology specialist, PMY Group, that will see $4 million invested into new digital equipment at the Sydney Motorsport Park’s circuit.
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Melbourne Rebels W announce front of jersey partner
The Melbourne Rebels Super W team has signed pharmacy focused brand Bodytools as its front of jersey partner for the next two years.
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TLA extends partnership with global neuromarketing company Neuro-Insight
Australian sports marketing agency TLA Worldwide has extended its partnership with neuromarketing company Neuro-Insight and will continue to assist marketers in developing strategies for targeting sports fans.
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Nutrition company does second AFL deal
Sports nutrition company Science in Sport has signed with the Fremantle Dockers as the club’s official nutrition partner, in its second AFL deal in the past few weeks.
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Top sports executive to take CEO role at Adelaide 36ers
Experienced sports business executive, Nic Barbato, has been appointed to the role of CEO of NBL club the Adelaide 36ers.
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PGA Australia expands major partnership with Callaway
The PGA of Australia has signed Callaway Golf South Pacific as a major partner in a three-year deal that will see the global equipment company engage with PGA member programs.
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Supercheap Auto signed as naming rights partner of new Bathurst International
Leading automotive parts and accessories retailer, Supercheap Auto, has been confirmed as the inaugural multi-year naming rights partner of the Bathurst International.
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