DoorDash moves into esports sponsorship
Online food ordering platform DoorDash has become the latest non-endemic brand to become a major esport sponsor.
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4 Pines takes Brookvale Oval naming rights
CUB beer brand 4 Pines has upgraded its sponsorship of the Manly-Warringah Sea Eagles by taking naming rights to the club’s home ground, Brookvale Oval, until 2024.
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Adelaide Thunderbirds sign new principal partner
Netball’s Adelaide Thunderbirds has signed fast-food franchise Subway as a principal partner.
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Maroons sign official whisky partner
Queensland Rugby League has signed Top Shelf International’s product, NED, as the official whisky partner of the Maroons this year and then as coaches partner in 2022.
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Google search spike shows effectiveness of Ampol Origin deal
The volume of Google searches during this week’s NRL State of Origin match shows that Ampol’s sponsorship strategy to promote its rebrand is proving effective.
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Melbourne Storm partner with global financial company
The NRL’s Melbourne Storm has signed a commercial partnership with Openpay which will run until the end of this season.
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Growing commercial partnerships a priority for Netball Australia
New Netball Australia CEO Kelly Ryan told Sponsorship News that growth in the sport will open up opportunities to leverage into new commercial revenue streams.
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Bethesda ANZ signs AFL player as ambassador
Gaming publisher Bethesda ANZ has signed Gold Coast Suns player Izak Rankine as brand ambassador for its latest content releases.
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MyState Bank signs Tasmanian naming rights deal
MyState Bank has become the naming rights sponsor of the Derwent Entertainment Centre with the three-years deal to start once the venue’s redevelopment is completed.
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Neds becomes UFC Australia’s official wagering partner
Online bookmaker, Neds, has signed as the official wager partnering of UFC in Australia.
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