US-based video conferencing solutions company, Webex, has signed on as a premier partner with the PGA of Australia, and as an official partner of the WPGA Tour of Australiasia, on multi-year deals.
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New micronutrition brand, Pillar Performance, has signed an official partnership with NRL club the Brisbane Broncos, in its third supply deal with an elite sporting club since its launch earlier this year.
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The founder of Boost Mobile and avid motorsport sponsor, Peter Adderton, has offered to sponsor the upcoming Challenge Bathurst motor event to solve a dispute over the availability of the iconic Bathurst racetrack.
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Manly-based brewer 4 Pines has signed as the official beer of the Australian men’s cricket team on a long-term deal.
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Swimming Australia expects the strong emotional connection built between its Dolphins swim team members and the public following the Olympics will translate into increased sponsorship support says the organisation’s chief of commercial operations, Sam Eustice.
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Auckland’s Mt Smart Stadium will host the biggest Bathurst 1000 off-site event in the race’s history, with the announcement of a one-day festival to coincide with the race.
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NRL club Penrith Panthers has renewed its biggest sponsor and long-term club partner, Lactalis Australia’s Oak Milk, for another season.
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Growing microbrewery Colonial Brewing has signed as the official beer and cider partner of Cricket Victoria and its BBL franchises, the Melbourne Renegades and Melbourne Stars.
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Supercars Championship team, Triple Eight Race Engineering, has renewed its deal with long-term co-naming rights partner, Red Bull, for another two years.
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Non-fungible tokens (NFTs) continue to generate interest in the sports marketing sector with Pickstar and Sportemon-Go announcing a strategic relationship which will see the duo aim to transform and revolutionise the global sports memorabilia and collectibles industry.
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