International research and analytics group YouGov has released its annual report on women in sport, highlighting the growth in women’s sport and how it is opening up new commercial opportunities for sponsors.
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Leagues and clubs should develop competencies in blockchain technology and cryptocurrencies or they risk missing some lucrative opportunities that are now emerging, according to leading independent sports and entertainment consultant, Jason Fielding.
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Leading industry superannuation funds Hostplus and Intrust Super will merge in November and will trade under the Hostplus banner.
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Cricket Tasmania has signed stationary business the Flying Colours Group as its official signage and printing partner on a three-year deal.
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Italian sporting apparel company, Macron will outfit the Australian team at the Birmingham 2022 Commonwealth Games following its appointment as official competition and training wear supplier.
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Cricket Australia has signed worldwide sporting brand Nike as the official apparel partner for this BBL and WBBL season.
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Australian esports club ORDER will look towards increasing commercial opportunities offered by global brands, according to its chief development officer.
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Harvey Norman-owned commercial furniture business, Bowermans had added LED signage to its sponsorship of the Australian Turf Club.
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Tickford Racing is confident there will be strong sponsorship demand to fill its new car, including a naming rights partner, following a return to a four-car operation in the Supercars Championship next year.
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The Australian office of Interpublic’s global branding agency, FutureBrand, has developed the international branding strategy for a new global sports sponsorship platform that aims to help rights holders monetise their audience.
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