Australian Professional Leagues (APL) esport venture the E-League will return for a fourth straight year in 2021 with the addition of Nivea Men as new naming rights sponsor.
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Ingenia Holiday Parks has signed a significant sponsorship extension with South Sydney Rabbitohs which the company’s CEO and managing director, Simon Owen, hopes will boost visitor numbers across its parks in NSW and Queensland.
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The Tasmania JackJumpers has continued to focus on signing local brands to its sponsorship roster, agreeing to a deal with one of the state’s largest car retailers ahead of its first season in the NBL.
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A new study by True North Research says that the sponsorship of women’s sport remains extremely cost effective and, in many cases, it will outperform men’s sport in driving a strong return on investment for sponsors.
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Volkswagen has renewed its sponsorship of Surfing NSW and will continue to be a key corporate supporter of the sport’s state governing body for at least another year.
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The Fremantle AFL club has signed independent tyre company Tyrepower as an official sponsor of the club’s Next Generation Academy.
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The Commonwealth Bank has expanded its professional women’s sports sponsorship program in a new deal with Football Australia that unseats shopping centre giant Westfield to take the naming rights asset to national team, the Matildas.
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Australian burger chain, Grill’d has renewed its sponsorship of the Melbourne Storm NRL club until 2023 and will launch a limited-edition Grill’d Storm Burger created by team players.
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The Parramatta NRL club has signed a three-year partnership with PCYC NSW with Eels prop and Samoan international, Junior Paulo to become an ambassador for the health and well-being organisation.
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The South Australian capital’s newest arts festival, Illuminate Adelaide, has secured 18 corporate backers, including the Royal Automobile Association (RAA), Novotech and SA Power Networks all joining as presenting partners for the inaugural year.
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