The Canterbury Bankstown Bulldogs Rugby League Club has posted a consolidated profit of almost $4.5m for the 2020 financial year, but the annual report reveals that this largely reflects government support received during the year as well as reduced staff costs due to the pandemic.
Read more
The rapid growth in the non-alcoholic beer and wine market makes it a potentially lucrative new sponsorship category for rights holders, but there are some crucial issues for them to consider, says specialist sport and sponsorship consulting company Gemba.
Read more
Online car portal, carsales.com.au has become a new premier partner of the Melbourne Storm NRL club with the club.
Read more
Brisbane pre-cast concrete plunge pools brand, Plungie, has expanded its partnership with the Gold Coast Suns AFL team and will be its coaches’ partner for the remainder of the 2021 season.
Read more
Harvey Norman has agreed to increase its sponsorship with the GWS Giants to become a major partner of the men’s team and gain year-round exposure.
Read more
After a sponsorship run in 2020 that included eight deals across two leagues, AIA Australia and New Zealand managing director, Damien Mu, says the health insurance provider is continuing to broaden its reach across different sports.
Read more
Colgate has agreed to increase its investment with the AFL and AFLW to introduce an inaugural event at this year’s AFLW grand final.
Read more
Global outdoor and camping equipment company, Dometic, has inked a new sponsorship with the World Surf League (WSL) to become the official outdoor partner for the Australian leg of the tour.
Read more
Italian appliance manufacturer Smeg has agreed to its first major sports sponsorship, signing a deal with Sydney FC.
Read more
Cleaning brand White King has signed a multi-year sponsorship extension with the AFL’s Western Bulldogs, taking the partnership to just shy of a decade.
Read more
Copyright © Prickly Pair Media 2026 • ABN 54 658 014 049 • Terms of use • Privacy policy.
Sponsorship News is a Prickly Pair Media Pty Ltd publication.
Prickly Pair Media respects the traditional custodians of the ACT, the Ngunnawal people. We acknowledge the stories, traditions and living cultures of Aboriginal and Torres Strait Islander peoples.