The New Zealand Warriors’ entire on-field playing kit for the 2021 NRL season is now tied up, but club general manager of commercial, Glenn Critchley, says there is still an opportunity to pick up new partners while based in Australia.
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Global high-tech massage therapy equipment company, Therabody, will become the official technical wellness partner for Melbourne City Football Club after agreeing to a deal with City Football Group (CFG).
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The Queensland Rugby League (QRL) has landed a deal with global sports drink brand Gatorade for the next three years.
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Optus’s new subscription mobile brand gomo has signed what is believed to be its first sports sponsorship, agreeing to a deal with Walkinshaw Andretti United (WAU) for the 2021 Supercars season.
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AIA Australia has signed its sixth AFL sponsorship in less than six months after securing a deal with the Sydney Swans.
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Viva Energy Australia through its Shell brand has signed a multi-year extension to remain as the naming rights partner of the Dick Johnson racing team.
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Latitude Financial will become Richmond’s new major partner after signing a wide-ranging long-term deal with the AFL club.
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Global sportswear company New Balance has marked its return to netball, signing a new apparel partnership with the Sunshine Coast Lightning.
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Tennis Australia has landed multi-year renewals with Uber, Emirates and Canadian Club, rounding out a 12-month process that has seen the governing body retain all its partners, according to chief revenue and experiential officer, Ben Slack.
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Harvey Norman’s extension as the principal partner of the GWS Giants AFLW program forms part of the brand’s continued efforts to promote women in sport, says the club’s head of commercial partnerships and sales, Sam Attrill.
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