The NRL’s South Sydney Rabbitohs and the A-League’s Macarthur FC have entered into ground-breaking partnership to facilitate cross-code sponsorships, according to Rabbitohs chief commercial officer, Shannon Donato.
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Bondi Sands will become the official sunscreen partner of the Australian Open after signing a multi-year deal with Tennis Australia.
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Victoria University has extended its deal with Melbourne Victory and will remain the A-League club’s major sponsor and official university partner for another season.
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Adelaide United has signed a new energy partner which the club’s head of commercial, John Tsianos, says will have “mutually beneficial outcomes.”
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The Sharks NRL club looks set to exceed previous annual commercial returns after securing a new lucrative major partnership deal, according to the club’s head of partnerships and hospitality, Rebecca Hughes.
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After losing its position as the naming rights sponsor of the Bathurst 1000 to competitor Repco late last year, Supercheap Auto has continued to diversify its motorsports portfolio with a number of recent deals.
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Ford and the Geelong Cats have officially signed off on an extended deal that will see the major partnership complete its 100th year.
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Tennis Australia has added two more partners to its growing list of local and international sponsors.
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Despite the interruptions from COVID-19 and recent media scrutiny of player demands and positive virus cases, chief revenue and experiential officer at Tennis Australia, Ben Slack, says the 2021 Australian Open is shaping up to be “one of the biggest years on record” for new partnerships.
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After being on the brink of collapse and filing for bankruptcy in 2019, Australian sportswear and compression company Skins has agreed to a multi-year deal with Basketball Australia (BA).
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