Canberra Raiders have landed a replacement partner to take over the sleeve position on its playing jersey after it was left vacant when Capitol Chilled Foods Australia reconfigured its deal late last year.
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Health insurer AIA Australia will become the new co-major partner of Collingwood’s AFLW side after AVID Property Group opted not to renew its co-major sponsorship of the Magpies after a one-season deal last year.
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Scape Aurora Towers, a new development that has just opened its doors in Melbourne’s CBD, is shunning traditional marketing methods and will instead be pursuing partnerships with athletes and sporting clubs, which the company’s chairman Craig Carracher hopes will generate more exposure and drive business its way.
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Three Australian A-League clubs will partner with Epic Games, operator of the huge global game Fortnite, in an initiative aimed at opening up a new range of fans for the clubs.
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NBL franchise the Brisbane Bullets has all but filled its on-court playing kit sponsor roster, after landing two short deals and a principal partnership in the last month.
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Events, Sponsorship and Entertainment agency, ESE The Agency, has launched a new athlete division with a specific focus on female talent.
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A drop in memberships, combined with a decrease in sponsorship revenue and lower home game attendance pushed the Geelong Football Club’s operating revenue down 36% to $38.3 million for the 2020 financial year.
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Sports nutrition company Body Science and beverage manufacturer Utonic have agreed to product supply deals with two A-League clubs, but the men’s competition is still looking to secure a new naming rights partner following Hyundai’s exit.
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Multinational oil company Mobil 1 has renewed its long-term partnership with Walkinshaw Andretti United, retaining its position as the team’s co-major partner for the 2021 Supercars season.
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Super Rugby side the Melbourne Rebels has re-signed one of its long-term partners on a multi-year deal, capping off a solid 12-months which saw the club increase in its commercial revenue, according to CEO Baden Stephenson.
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