American Tourister aligns its brand with Netball
US-based luggage brand American Tourister has signed a deal with Netball Victoria to become the official luggage partner of the Melbourne Vixens and its second tier team, Victorian Fury.
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Kangaroos on track to be debt free after securing lucrative sponsorships
The North Melbourne Football Club has added three new partners in recent weeks, completing its on-field apparel positions and leaving only limited sponsorship assets remaining, says the club’s chief commercial officer, Sam Bingley.
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Taubmans continues sponsorship spend with Brisbane Lions deal
Paint brand Taubmans has continued to increase its sponsorship spend by adding the Brisbane Lions to its corporate partner list on a two-year deal.
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Bruin to provide capital for TGI Sport’s global expansion
US-based sports and media venture capital specialist, Bruin Sports Capital, has acquired a stake in Australian sports signage and media business TGI, in a deal that will see the international investment company provide the capital and resources to boost TGI’s global expansion plans.
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RSEA boosts Saints sponsorship
Workwear and safety equipment specialist RSEA Safety has renewed and expanded its sponsorship of St Kilda, retaining the naming rights to the AFL club’s training and administration headquarters and adding a number of new assets to the partnership.
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BlueBet takes naming rights to Panthers Stadium
The Penrith Panthers have sold the naming rights to the club’s home stadium to online bookmaker, BlueBet.
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BHP commits to women’s sport with Adelaide Crows AFLW renewal
BHP will continue to have a major presence in women’s sport after agreeing to a long-term extension with the Adelaide Crows AFLW team.
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Liberty Financial signs first-ever AFL sponsorship
Non-bank lender Liberty Financial has signed its first AFL sponsorship, agreeing a deal with Essendon Football Club.
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HCF moves in as Bupa exits Netball Victoria deal
Health insurance provider HCF has agreed to a new sponsorship with Netball Victoria that will see it replace existing corporate backer Bupa.
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Mitsubishi signs major partnership with Melbourne International Comedy Festival
A new partnership between Mitsubishi Motors and the Melbourne International Comedy Festival will see audiences enjoy reduced-price tickets withe the difference passed on to participating artists and shows.
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