Fremantle replace outgoing ISC with local apparel company
The Fremantle Dockers have signed Burley Sekem as the club’s new apparel partner on a multi-year deal starting in 2021.
Read moreMore latest news - page 564
SEM Phoenix land front-of-jersey partner for upcoming NBL season
Mountain Goat Beer has increased its investment with South East Melbourne Phoenix to become the NBL club’s new premier partner.
Read more
Rights holders and brands must adapt to survive in the era of cross-consumption
The move by Nine to cross-promote the NRL and rugby rights on its new Stan Sport platform, holds a lesson for rights holders and sponsors, says Gemba managing director, Andrew Condon - that it’s better to collaborate with other sports than fight to the death over a dwindling audience.
Read more
Fuel Your Life signs fifth sports sponsorship this year
National nutrition and dietetics specialists Fuel Your Life (FYL) has signed its third A-League deal and fifth sports sponsorship this year.
Read more
36ers lock-in two major partners
The Adelaide 36ers have locked-in two new major partners in recent months and the brands are preparing activations that support the clubs’ fans and community.
Read more
Techfront Australia launches new brand
After delivering some of Australia and New Zealand’s biggest sporting events in recent months including the 2020 AFL and NRL grand finals, technology, sports and out-of-home business SureVision has officially launched its new brand.
Read more
Macarthur FC lock-in car dealer partner
A-League Macarthur FC has locked in Clintons Motor Group as its exclusive car dealership partner covering at least the next three seasons.
Read more
Gatorade continues sponsorship run with NBL deal
Global sports drink company Gatorade has agreed a deal to become the official hydration partner of the National Basketball League (NBL).
Read more
Ampol secures second major sponsorship
Australian fuel brand Ampol will replace Holden as a co-naming rights partner of the Triple Eight Supercars team for the 2021 Supercars Championship season.
Read more
Phoenix partners with growing e-learning group
South East Melbourne Phoenix has become the first NBL club to partner with growing online education company, Leaders of Evolution.
Read more