Australian fuel brand Ampol will use its new naming rights deal with the NRL’s State of Origin series to promote its transition from its previous branding as Caltex, says Ampol managing director and CEO, Matt Halliday.
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After a short hiatus, Ice Break Iced Coffee will return to the Queensland Rugby League (QRL) sponsorship roster in a new deal featuring the Maroons State of Origin side.
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British sportswear brand Castore has made its first foray into the Australian market through a major apparel deal with the Sydney Roosters.
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Big Bash League clubs have been inundated with sponsorships in the last fortnight and most recently, the Melbourne Stars who landed major and principal partner deals.
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Following the announcement that Team Penske would not return for the 2021 Supercars season, Dick Johnson Racing (DJR) has confirmed that it will still maintain a two-car stable with the backing of long-time supporter Shell V-Power.
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The Melbourne Stars has signed a new premier partnership with lock and security hardware company, Yale.
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New Balance is set to take advantage of a new multi-year partnership with St Kilda with a range of on-field and retail programs.
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The rise in popularity of the WBBL has enticed REIWA to expand its sponsorship of the Perth Scorchers BBL team to include the women’s side, says REIWA CEO, Neville Pozzi.
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After finding a replacement principal partner last week, the Melbourne Renegades have just landed a new major partner, putting the club in a strong financial position ahead of the upcoming Big Bash League season.
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A new six-figure partnership between NSW Cricket and the NSW Office of Responsible Gambling will see no gambling advertising displayed at NSW BBL matches for the next two-years.
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