Greenroom has reported an increase in sponsorship investment in community and mass-participation sports as brand marketers seek local engagement and measurable returns.
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Tennis Australia (TA) has signed Nexo to back the Australian Open (AO) and Summer of Tennis events in 2026, linking the digital asset platform with major tournaments from January 2026.
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Netball Australia has appointed Christine Finnegan as executive general manager, Super League & commercial growth.
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Modus Brewing has renewed for three years with the A-League’s Newcastle Jets.
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Ford Australia is to sponsor the Queensland Rugby Union (QRU) and state team the Reds.
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Carlton Football Club has named AlphaFit as its high-performance partner, after the upgrade of its gym at IKON Park.
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DB has signed for two years with the New Zealand Warriors to and returns to the club’s sponsorship roster after a quarter-century gap.
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CRL Express has signed as Co-major Partner to the Carlton Football Club reserves for the 2026 VFL season.
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Zoho has partnered Auckland FC’s volunteer operations to supply an IT platform using its low-code product.
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