The biggest commercial casualty of Sports Entertainment Group's (SEG) acquisition of the GIANTS licence may be almost a decade of brand equity, with the deal also creating one of Australian sport's few examples of a single company owning two competing clubs.
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The decision to move Commonwealth Games coverage behind a paywall in the UK has drawn criticism over its impact on audience reach of women's sport.
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Suncorp Super Netball claims record growth in audiences, attendance, memberships and digital engagement that have strengthened Netball Australia's (NA) commercial position as it continues searching for a new naming rights partner from next season.
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The Penrith Panthers have extended KFC backing to the end of the 2028 NRL season.
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The Western Bulldogs have confirmed a three-year extension with Kapitol.
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A NSW parliamentary committee has recommended the state government consider restrictions on fossil fuel advertising and sponsorship.
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Bulk Nutrients has signed on as a foundation partner to the Tasmania Jewels ahead of the team’s debut in the Women’s National Basketball League (WNBL).
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The Queensland government has confirmed Cairns will host the inaugural cricket and football crossover event T20 Gold Clash at Cazalys Stadium on 22 November.
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Workplace Law has renewed with the Sydney Roosters’ NRLW team for a ninth consecutive year.
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