Tennis West extends apparel deal
Tennis West has extended its partnership with KC Australia for another three years, securing continued apparel and merchandise supply for major programs and events through to 2028.
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Touch Football’s new game plan leans on NRL links
Touch Football Australia (TFA) has set new commercial priorities as part of its recently announced 2026-32 strategy.
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Roosters crow recruitment of Adept Fire Protection Services
Sydney Roosters have named Adept Fire Protection Services as its Platinum Partner from 2026.
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Rams, National Storage extend as historic gridiron match approaches
National Storage has expanded its partnership with the Los Angeles Rams ahead of the US NFL club’s 2026 Melbourne game.
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TGI Sport taps Rushton as CEO after tech makeover
TGI Sport has appointed James Rushton as CEO. He replaces Martin Jolly who becomes executive chairman.
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Chisel appoints Frassetto to hone growth strategy
Chisel has appointed Krystyna Frassetto as head of growth and strategy as the production agency branches out across sport, entertainment and culture.
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Richmond Tigers, Punt Road Wines bond on famous street address
The AFL’s Richmond Football Club has signed new sponsor Punt Road Wines.
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Eels back Supertee medical garment for hospitalised children
Supertee has launched a Parramatta Eels-branded medical garment for children in hospital.
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Fanatics Australia to boost trademark enforcement after court win
Fanatics Australia founder Warren Livingstone has moved to strengthen its trademark enforcement after the High Court rejected a special leave application from US-based Fanatics LLC ending the four-year dispute.
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